#PRChurch “The humble practitioner” 1. The PR Practioner I attend a lot of talks and webinars and read up constantly on my industry. I am a life long student and learning energises me. I have written before about my failed experiment at removing traditional titles in one agency, and giving the team freedom to create their own (“But how will that look on my CV?”, “How do I then ladder up in my career and salary if you take away the boxes?”). Anyhoo. It’s also brought some wry smiles to my face when I see CV’s filled with some lofty titles when you know the person has barely mustered up the skills of being an AE in a big-ass agency. However, I digress. Last year a VERY senior person working on VERY senior clients (and for the life of me I can’t remember who) said, “I am a PR Practioner. That’s it.” And I thought, how wonderful, how levelling.
#PRChurch: The Humble Practitioner
#PRChurch: The Humble Practitioner
#PRChurch: The Humble Practitioner
#PRChurch “The humble practitioner” 1. The PR Practioner I attend a lot of talks and webinars and read up constantly on my industry. I am a life long student and learning energises me. I have written before about my failed experiment at removing traditional titles in one agency, and giving the team freedom to create their own (“But how will that look on my CV?”, “How do I then ladder up in my career and salary if you take away the boxes?”). Anyhoo. It’s also brought some wry smiles to my face when I see CV’s filled with some lofty titles when you know the person has barely mustered up the skills of being an AE in a big-ass agency. However, I digress. Last year a VERY senior person working on VERY senior clients (and for the life of me I can’t remember who) said, “I am a PR Practioner. That’s it.” And I thought, how wonderful, how levelling.